Harvest on the Harbor Attendee Profile

• Age 30-50
• 60% Maine foodies / 40% culinary travelers
• Education:  83% post-secondary degree
• Income: $90,000+
• Spending Habits:

       -  Purchases an average of 2-3 cases of wine per month

       -  Dines out 5-7 times per month at a fine dining establishment

       -  Frequently cooks and entertains at home for large dinner parties

       -  Is a consumer of luxury lifestyle goods and services

       -  Routinely enjoys entertainment, including films, sports, theatre, art galleries, opera, and other activities

Source: Data compilation from Boston Wine Expo, East Coast Food & Wine Festival, & Vancouver Playhouse International Wine Festival.

Top Profiles of Food & Wine Festival Attendees:

Localist:  Supports local farms, fisheries, vineyards, breweries, & distilleries.

Novice:  Is developing an interest in culinary events and is excited to learn more.

Eclectic:  Seeks a wide variety of culinary experiences, including the unusual.

Organic:  Interested in naturally grown foods & ingredients, healthy living, and environmental sustainability.

Authentic:  Enjoys real food and drink that are true to region.

Gourmet:  Seeks the most distinctive, internationally-recognized culinary experiences

Source:  The State of the Culinary Tourism Industry 2010: Report & Readiness Index