Amy Bouchard
Wicked Whoopies

Amy Bouchard knows a thing or two about whoopie pies - the creamy finger-licking treat that is a distinctly New England phenomenon. Her 16-year-old company, Isamax Snacks, makes anywhere from 7,000 to 10,000 Wicked Whoopie Pies a day. Like many businesses, Isamax Snacks started from Bouchard’s favorite pastime: baking. Bouchard turned her kitchen into a bakery, her family’s dining room became a shipping facility, and the den a storage pantry for sacks of flour, sugar, and cocoa. Now, the business is run out of a commercial bakery in Gardiner, Maine. Bouchard also decided to branch out and try new flavors no one had made before - like peanut butter, chocolate chip, lemon, maple, and banana cream, to name a few. “I love creating new flavors. I really think of it as art.”